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Do you think that the ads were ordered by the same executives (corporate heads), or different (branch heads)? If the same, could it be that they are looking to see which version sells better?


Good question. My guess is different executives, because the difference seem more stylistic than strategic. If it's the same executive, it would be interesting to find out what is being tested.


The SA commercials also appear to have a specific marketing objective; to get people to want to go in the store, now that pay at the pump has removed the need to go in the store.

It's interesting to see gas stations advertise. Gasoline purchases seem so driven by price and location that companies don't advertise much anymore. I believe this is also why the same gas station is often on opposite corners. It is cheaper to build a second station than to try to convince people to cross the street.

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    • I’m an actual advertising writer and aspiring fiction writer and memoirist. Unprintable Version combines my reading notebooks, thoughts on writing, and tiny essays about my life as a guy from Winona living in Minneapolis-Saint Paul. As an American, I am obligated to share my thoughts on movies, TV shows, music, and graphic design.