A friend of mine from Winona mentioned that my remarks on the Current brought to mind the 60-70s incarnation of our hometown station KWNO. He’s right, even though the Current is hipper than KWNO. Everyone is hipper than KWNO. Both were markedly eclectic. Both might play Frank Sinatra and Merle Haggard, although the Current might throw in French punk.
(This also leads to the question: just what does hip mean, anyway? And is it a good thing? Or even a meaningful thing? As a square, the word hip makes me cringe, invoking as it does fashionistas of the soul, people who use style to exclude rather than engage.)
And the question of hipness leads me back again to Winona, which was large enough to have media but small enough that the media were unpolished. So Rod Hurd would broadcast the local beauty pageants and the 4th of July Fireworks on the radio. So Ernie Reeck–who played two hours of polka requests each afternoon from Arcadia, Wisconsin–would not simply refer to himself in the third person but do so with a touching wistfulness. He would announce “this is old Ern here” which his wobbly voice would sometimes render as “this is old Urine here.”
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